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2017年中型SUV价格聚焦区间

2017-04-09 08:58:15 类型：行业最新动态 作者：王秋梅
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导读：相对于轿车市场来说，中国的SUV市场近年来比较火爆，相当与火山的喷发期，中国的品牌也在这个领域中崭露头角，目前中型SUV车市就像一座活火山，正处于剧烈演变期，不断喷出重磅车型。本篇将基于价区维度，观察下该趋势的具体演变。

相对于轿车市场来说，中国的SUV市场近年来比较火爆，相当与火山的喷发期，中国的品牌也在这个领域中崭露头角，目前中型SUV车市就像一座活火山，正处于剧烈演变期，不断喷出重磅车型。本篇将基于价区维度，观察下该趋势的具体演变。

1.中国品牌的SUV在市场初露锋芒

几年随着昂科威、锐界、自由光等大量海外普通中型SUV的纷纷涌入，以豪华品牌为主的传统格局被快速颠覆，主体价区由35-50万快速向15-35万转移。2016年15-35万价区占了中型SUV总线索量的49.66%，同比增长34.31%。其中中国品牌虽然只占8.03%，但同比增长高达271.59%，哈弗H7、传祺GS8等摒弃低价路线，开始在15-35万价区崭露头角。


2.中国品牌与海外品牌携手发力，2017年中型SUV进一步聚焦15-35价区

2017年就是大显身手，大喷发：一是2017年上汽大众、上汽通用、北京现代、长城、长安等主流车企都会推出新中型SUV;二是目前已上市或已公布的途观L、探界者、KX7、长安CS95等新中型SUV主要聚焦于15-35万元;三是2017年中国品牌与海外品牌将携手发力15-35万元价区……


3.价格虚高和低品质的中型SUV将被进一步挤压

2016年中型SUV除了15-35价区的线索量增长高达34.31%外，15万元以内、35-50万和50万以上等价区的增长分别为-1.73%、3.04%和-11.75%。2017年中型SUV进一步聚焦15-35价区的大势已不可逆转，如2017年底15-35万价区的线索量占比超过70%，增长超过40%，多数价格虚高和低品质车型势必会被进一步挤压，途观L、冠道等抢夺奥迪Q5、宝马X3等用户的现象会越来越普遍，低价位中型SUV的集中度也会越来越高。


以上是对SUV车辆价格的基本区间调查总结，对于主要人群的划分或者是人们现在的主要人群的兴趣趋向。济南华瑞源二手车市场是济南较大的二手车交易市场，拥有完善的评估机制和一流的评估经验，热门车型在二手车市场也是比较热销的。

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